Email Marketing Statistics for 2022

What Is Email Marketing?

Email marketing is a type of content marketing that uses emails and newsletters to engage with potential customers by promoting products or services. With the right type of email marketing, you can:

  • Generate new leads or nurture existing ones.
  • Connect with and encourage relationships with your existing customers.
  • Use segmented email campaigns to personalize interactions.
  • Encourage customers to complete abandoned purchases.
  • Raise brand awareness.

Here are a few of most impressive email marketing statistics in 2022 we found:

  • There are four billion global email users, and by 2025, this number can grow up to 4.6 billion.
  • 306.4 billion is the approximate number of emails that were sent and delivered in 2020. This figure is estimated to reach 376.4 by 2025.
  • Small business owners ranked email marketing as the second most important medium to build brand awareness after social media marketing.
  • 47% of marketers stated that email is their most effective marketing channel, followed by social media marketing (39%), SEO (33%), and content marketing (33%).
  • 49% of consumers reported that they’d like to receive weekly promotional emails from their favorite brands.
  • 73% of millennials reported that they prefer to communicate via email for professional purposes.
  • The average open rate for email newsletters across all industries is 21.33%.
  • Friday is the best day to send emails, with the highest open (18.9%) and click-through rates (2.7%).
  • Emails related to the Government and Non-profit sectors receive the highest open rates. 
  • Plain-text emails have higher performance, even though most respondents stated they preferred image-based HTML emails.
  • 63% of people said that they open an email to find discounts
  • 11.1% of all emails never reach the mailbox because of deliverability issues.
  • Automated emails drive 320% more revenue compared to non-automated emails.
  • The three major benefits of email automation for businesses are saving time (30%), lead generation (22%), and an increase in revenue (17%).
  • Emails with personalized subject lines can increase open rates by 26%.
  • Segmented email campaigns caused a 760% increase in revenue.
  • 42.3.% of consumers delete emails that are not optimized for mobile.

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