Local SEO Statistics for 2022 

What is Local SEO?

Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.

Here are a few of most impressive local SEO statistics in 2022 we found:

  • 46% of all searches on Google include local intent.
  • 97% of users searched online to find a local business.
  • Every month, searchers visit 1.5 billion locations related to their Google searches.
  • A purchase follows 28 % of all local searches.
  • 78% of local searches on mobile result in an offline purchase.
  • 70% of consumers will visit a store because of information found online.
  • 24.4% of all clicks go to the first result of local business searches.
  • “Near me” mobile searches grew increased by 136% last year.
  • Over 50% of all “near me” searches will result in an offline store visit.
  • 62% of consumers will disregard a business if they can’t find them online.
  • 88% of potential customers look for online reviews before choosing local services.
  • 86% of customers use Google Maps to find local businesses.
  • 30% of all Google mobile searches are related to location.
  • 29% of people search for local businesses at least once a week.
  • 56% of local businesses have not yet claimed their Google My Business listing.
  • The average timeframe to see ROI positive results from Local SEO is 4.76 months.

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